There is a distinct art to watch advertisements, you have to draw attention to the watch any way possible, even if that means making some unnatural poses that you wouldn’t normally find yourself in.
Take Kate Winslet, she is a pro, modeling a Longines watch while rubbing her shoulder and being distracted by a spider running across the carpet. An unusual choice but it works right?
Another classic watch modeler is James Bond for Omega, he is perminantly adjusting his tie, (don’t think we haven’t noticed) but that way the watch is right in the middle of the photo.
Hugh Jackman is doing the ‘I’m talking animatedly with my hands.’ trick to subtley draw attention to my watch.
It is a good job Novak Djokovic is good at tennis because he couldn’t watch model his way out of a small wooden room.
Darth Vader is the opposite of subtly, while attention is drawn to his wrist (good work DV) his glove is covering up his watch so we can’t actually see it. That mask must really obscure his vision.
Charlize Theron is doing the classic neck hold, works every time.
David Beckham is teaming the mid-distance stare with the over the shoulder jacket model look, which works for, watches, outerwear and being intelligent.
Tag Heuer always go for the aggressive, like my watch or i’ll punch you with it.
IWC Schaffhausen realised that branding their watch as a a mens watch means they are limiting their potential market by 50%. So they put some famous women in suits and got them to roll their sleeves up.
Now this one isn’t recent but I thought you’d want to see this watch model from Charlie Sheen, he is doing a reasonable job of getting that watch in the middle of the shot, but exactly why he is playing baseball in the mud on his own (and his sweatshirt is maybe on backwards).